Insurance & financial planning, in plain English.
Guides written for real Indian households — no jargon, no product pitches.

How Much Life Cover Do You Actually Need?
The 10x rule is a useful start — but the right number depends on your income, loans, dependants and lifestyle. Here is a practical framework.

Section 80C & 10(10D): Tax Benefits of Life Insurance
How life insurance premiums qualify under Section 80C, when the death benefit is tax-free under 10(10D), and the conditions most buyers overlook.

Retirement Planning for Salaried Professionals in India
EPF and NPS alone rarely produce the retirement corpus most professionals imagine. Here is how to think about the gap — and close it early.

Securing Your Child's Education with the Right Plan
Education costs in India are outpacing general inflation. Here is how to think about goal-based planning and the role of protection.

Key Person Insurance: Protecting Your Business
Small and mid-sized businesses often depend on one or two individuals. Key person insurance protects the business from the financial shock of losing them.

